shMonad
shMonad: 74.7% of Monad liquid staking TVL
The situation
shMonad is a liquid staking token (LST) on Monad, built by FastLane Labs. It launched as a new entrant with $0 of TVL, and protocol fees were $0 before Monad mainnet.
Stakers and funds had other Monad liquid staking options at launch. To win share, the protocol needed deposits in the launch month and institutional capital after it.
What we did
- Buyers ready now
- We listed the stakers, funds and partners with a public reason to stake on Monad at launch, and contacted them first.
- The institutional case
- We wrote the case a fund needed for its investment committee: where the yield comes from and how withdrawals work.
- Meetings
- We booked meetings with the people who allocate, and our team ran every call.
- Close with a next step
- Each call ended with a dated next step. One of those calls led to the protocol's first institutional LP.
The result
- +$15M of TVL in launch month, 5× the TVL of the nearest competitorCompany-reported, as of October 2026
- $10M+ staked at peakDefiLlama, peak of $16.48M on 16 April 2026
- 74.7% of Monad LST TVLDefiLlama, 14 October 2026
- $1.84M in protocol fees across shMonad and the MEV auction in 12 months, fees in every monthshMON staking yield (DefiLlama) and MEV auction tips settled (MEV Pulse), 13 October 2025 to 12 October 2026, gross
- Closed the protocol's first institutional LP: a seven-figure staking allocation from a leading DeFi fundCompany-reported, as of October 2026
What it means for you
If you need to win a category as well as fill a pipeline, Scale runs this method across your market. Scale is $15K/mo plus a fee per meeting held. It includes everything in Outbound, the Sales Intelligence, Community and Content agents, a strategy call every two weeks, a 3-year category plan with share tracked against named rivals, and 3 warm intros a month.